NISMAA is an aspirational journey for the Founder and Creative Director Mohsin Ahsan who hails from a family known for the House of Silhouette as the Grand Father Haji Gulzar 50 years ago was responsible for the production of the uniform attire of many GCC countries personnels where he overlooked the production and preparation of those orders and this was the time when the Founder, in earlier days of his life, would spend long hours alongside his Grand Father to ascertain the in depth knowledge of textile and designing however; the tragedy of the Iraq war left the world to change for many living in GCC during those times and Haji Gulzar was forced to revert back to home country and the passion of Fashion was buried for the next Generation.

The desire to look at the cutwork and elegant designs for the Creative Director and Founder continued to flourish and with this passion constantly keeping him close to the fashion world despite spending over 2 decades in the Banking Sector of the UAE he decided to take it to the next level.

The journey was long and came with many hurdles but the constant desire to thrive and present to people led to the inception of a Haute Couture Brand in Pakistan by the name of NURIYAA where LUX and Bridal dresses are being made to cater the sub-continent population spread across various countries with a customer base across UK, USA, GCC and India developed in a relatively short period of time and gained popularity due to its design detailing and aesthetics.